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A Reader in Marketing Communications

by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

ISBN 13: 9780415356480

Format: Hardcover (292 pages)
Publisher: Routledge
Published: 08 Dec 2005

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Building Customer-brand Relationships

by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro

ISBN 13: 9781138133761

Format: Hardcover (480 pages)
Publisher: Routledge
Published: 28 Oct 2015

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