Words That Work: It's Not What You Say, it's What People Hear
by Frank Luntz
ISBN 13: 9781401302597
Format: Hardcover (273 pages) Publisher: Hyperion Published: 27 Aug 2008
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What Americans Really Want...Really
ISBN 13: 9781401322816
Format: Hardcover (336 pages) Publisher: HYPERION Published: 05 Nov 2009