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Multicultural Perspectives in Customer Behaviour (Key Issues in Marketing Management)

by Maria Piacentini, Charles Cui

ISBN 13: 9781138008922

Format: Paperback (184 pages)
Publisher: Routledge
Published: 04 Jul 2014

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Consumer Vulnerability (Key Issues in Marketing Management)

by Susan Dunnett, Kathy Hamilton, Maria Piacentini

ISBN 13: 9780367891732

Format: Paperback (200 pages)
Publisher: Routledge
Published: 18 Dec 2019

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