Marketing Classics: A Selection of Influential Articles (Prentice Hall international editions)
by Ben M. Enis, Keith K. Cox, Michael P. Mokwa
ISBN 13: 9780132073097
Format: Paperback (578 pages) Publisher: Prentice Hall Published: 24 Aug 1994 Other Format: Paperback
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Marketing Classics: A Selection of Influential Articles
by Ben M. Enis,etc.
ISBN 13: 9780205116454
Format: Paperback (450 pages) Publisher: Allyn & Bacon Published: 01 Jul 1988 Other Format: Paperback