How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing (Haworth Marketing Resources)
by William Winston, Dennis J Cahill
ISBN 13: 9780789001399
Format: Hardcover (174 pages) Publisher: Routledge Published: 30 Jun 1997
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Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)
ISBN 13: 9780789060051
Format: Hardcover (176 pages) Publisher: Routledge Published: 07 Feb 1996