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Transgenerational Marketing: Evolution, Expansion, and Experience

by Rajagopal

ISBN 13: 9783030339258

Format: Hardcover (321 pages)
Publisher: Palgrave Macmillan
Published: 03 Dec 2019

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Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets

by Rajagopal, Ramesh Behl

ISBN 13: 9783030230098

Format: Hardcover (436 pages)
Publisher: Palgrave Macmillan
Published: 27 Sep 2019

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Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

by Rajagopal

ISBN 13: 9783030516802

Format: Hardcover (279 pages)
Publisher: Palgrave Macmillan
Published: 27 Oct 2020

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Competitive Branding Strategies: Managing Performance in Emerging Markets

by Rajagopal

ISBN 13: 9783030249328

Format: Hardcover (313 pages)
Publisher: Palgrave Macmillan
Published: 08 Oct 2019

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