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Competitive Branding Strategies: Managing Performance in Emerging Markets

by Rajagopal

ISBN 13: 9783030249359

Format: Paperback (313 pages)
Publisher: Palgrave Macmillan
Published: 08 Oct 2020

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Transgenerational Marketing: Evolution, Expansion, and Experience

by Rajagopal

ISBN 13: 9783030339289

Format: Paperback (321 pages)
Publisher: Palgrave Macmillan
Published: 03 Dec 2020

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Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

by Rajagopal

ISBN 13: 9783030770853

Format: Paperback (309 pages)
Publisher: Palgrave Macmillan
Published: 19 Jul 2022

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