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Brand Avatar: Translating Virtual World Branding into Real World Success Brand Avatar: Translating Virtual World Branding into Real World Success by Alycia de Mesa

Brand Avatar: Translating Virtual World Branding into Real World Success

by Alycia de Mesa


ISBN 13: 9780230201798

Format: Hardcover (220 pages)
Publisher: Palgrave Macmillan
Published: 27 Feb 2009

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