Market-driven Management: Using the New Marketing Concept to Create a Customer-oriented Company (Portable MBA)
by Frederick E. Webster Jr.
ISBN 13: 9780471595762
Format: Hardcover (336 pages) Publisher: John Wiley & Sons Published: 23 May 1994
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Industrial Marketing Strategy, 3rd Edition: Third Edition
ISBN 13: 9780471119890
Format: Paperback (380 pages) Publisher: Wiley Published: 30 May 1995