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Advertising Communications and Promotion Management

by John R. Rossiter,Larry Percy

ISBN 13: 9780071146678

Format: Paperback (672 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: Dec 1996
Other Format: Paperback

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Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics

by John R. Rossiter

ISBN 13: 9781441971579

Format: Hardcover (172 pages)
Publisher: Springer
Published: 07 Dec 2010

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Advanced Media Planning

by John R. Rossiter,Peter J. Danaher

ISBN 13: 9780792382188

Format: Hardcover (112 pages)
Publisher: Springer
Published: 31 Jul 1998

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