The Pims Principles: Linking Strategy to Performance
by Bradley T. Gale, Robert D. Buzzell
ISBN 13: 9780029044308
Format: Hardcover (322 pages) Publisher: Macmillan USA Published: 10 Aug 1987
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The Marketing Challenge of 1992
by John A. Quelch, Robert D. Buzzell, Eric Salama
ISBN 13: 9780201515626
Format: Paperback (399 pages) Publisher: Penguin Books Australia Published: 01 Jan 1990