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Marketing Metrics: 50+ Metrics Every Executive Should Master

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

ISBN 13: 9780131873704

Format: Hardcover (384 pages)
Publisher: Wharton School Publishing
Published: 18 Apr 2006
Other Format: Hardcover

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Wharton on Dynamic Competitive Strategy

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ISBN 13: 9780471689577

Format: Paperback (480 pages)
Publisher: John Wiley & Sons
Published: 03 Sep 2004
Other Format: Illustrated

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