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Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

ISBN 13: 9780131873704

Format: Hardcover (384 pages)
Publisher: Wharton School Publishing
Published: 18 Apr 2006
Other Format: Hardcover

Used : $3.25

Used : $3.25