The Anatomy of Buzz: Creating Word-of-Mouth Marketing
by Emanuel Rosen
ISBN 13: 9780002571043
Format: Hardcover (320 pages) Publisher: HarperCollins Business Published: 16 Oct 2000
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The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
ISBN 13: 9780385496674
Format: Hardcover (303 pages) Publisher: Doubleday Published: 01 Nov 2000 Other Format: Hardcover
Buzz: Real-life Lessons in Word-of-Mouth Marketing
ISBN 13: 9781846682483
Format: Paperback (320 pages) Publisher: Profile Business Published: 12 Mar 2009