Citizen Brands: Putting Society at the Heart of Your Business
by Michael Willmott
ISBN 13: 9780471492122
Format: Hardcover (272 pages) Publisher: John Wiley & Sons Published: 23 Apr 2001
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ISBN 13: 9780470853580
Format: Paperback (256 pages) Publisher: Wiley Published: 25 Feb 2003 Other Format: Hardcover