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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Kevin Lane Keller

ISBN 13: 9780131201156

Format: Hardcover (784 pages)
Publisher: Pearson
Published: 10 Nov 1997
Other Format: Paperback

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Strategic Brand Management (International Edition)

by Kevin Lane Keller

ISBN 13: 9780131105836

Format: Paperback (788 pages)
Publisher: Pearson
Published: 01 Aug 2002
Other Format: Hardcover, Paperback

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