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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

by John Philip Jones

ISBN 13: 9780761912392

Format: Paperback (560 pages)
Publisher: SAGE Publications, Inc
Published: 30 Mar 1999

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How Advertising Works: The Role of Research (Graduate Survival Skills)

by Professor John Philip Jones

ISBN 13: 9780761912415

Format: Paperback (368 pages)
Publisher: Sage Publications, Inc
Published: 23 Jul 1998

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