Direct and Database Marketing: Targeting Interaction Control and Continuity
by Graeme McCorkell
ISBN 13: 9780749419608
Format: Paperback (320 pages) Publisher: Kogan Page Published: 19 Apr 1997
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Advertising That Pulls Response (The John-Fraser Robinson series)
ISBN 13: 9780077073206
Format: Hardcover (384 pages) Publisher: McGraw-Hill Publishing Co. Published: 30 Sep 1990