Globalization Strategy in the Hotel Industry
by Frank Go, Ray Pine, Christine Clech
ISBN 13: 9780415103237
Format: Paperback (352 pages) Publisher: International Thomson Business Press Published: 25 May 1995
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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
by Frank Go,Robert Govers
ISBN 13: 9780230279544
Format: Hardcover (256 pages) Publisher: Palgrave Macmillan Published: 08 Oct 2010
International Place Branding Yearbook 2011: Managing Reputational Risk
by Frank Go, Robert Govers
ISBN 13: 9780230279537
Format: Hardcover (272 pages) Publisher: Palgrave Macmillan Published: 29 Sep 2011
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
by Robert Govers, Frank Go
ISBN 13: 9780230230736
Format: Hardcover (256 pages) Publisher: Palgrave Macmillan Published: 23 Jul 2009