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Marketing Research that Won't Break the Bank: A Practical Guide to Getting the Information You Need, Second Edition (Jossey-Bass Nonprofit and Public Management Series)

by Alan R. Andreasen

ISBN 13: 9780787964191

Format: Paperback (304 pages)
Publisher: Jossey-Bass
Published: 18 Oct 2002

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Ethics in Social Marketing

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ISBN 13: 9780878408207

Format: Paperback (212 pages)
Publisher: Georgetown University Press
Published: 02 Feb 2001

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