Integrated Marketing Communications
by David Pickton,Dr Amanda Broderick
ISBN 13: 9780273625131
Format: Paperback (784 pages) Publisher: Financial Times/ Prentice Hall Published: 30 Aug 2000 Other Format: Paperback
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Integrated Marketing Communications + CD
by David Pickton, Dr Amanda Broderick
ISBN 13: 9780273676454
Format: Paperback (800 pages) Publisher: Financial Times/ Prentice Hall Published: 29 Sep 2004 Other Format: Paperback