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Competitive Positioning: The Key to Market Success

by Graham J. Hooley, John A. Saunders

ISBN 13: 9780131555990

Format: Paperback (272 pages)
Publisher: Prentice-Hall
Published: 01 Mar 1993

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Quantitative Methods in Marketing

by Graham J. Hooley, Michael K. Hussey

ISBN 13: 9780030990205

Format: Paperback (288 pages)
Publisher: Cengage Learning EMEA
Published: 01 Apr 1994

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