The Marketing Mirage: How to Make it Reality
by Colin McIver, Tony O'Reilly
ISBN 13: 9780749302719
Format: Paperback (224 pages) Publisher: Mandarin Published: 05 Apr 1990
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Marketing (Management & Marketing)
by Colin McIver, Gordon C. Wilson
ISBN 13: 9780330023139
Format: Paperback (264 pages) Publisher: Macmillan Published: Apr 1969
Case Studies in Marketing, Advertising and Public Relations
by Colin McIver
ISBN 13: 9780434912353
Format: Paperback (240 pages) Publisher: William Heinemann Published: 01 Mar 1984