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Business to Business Marketing: A Value-Driven Approach

by Wim G. Biemans

ISBN 13: 9780077121891

Format: Paperback (400 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 Mar 2010

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Product Development: Meeting the Challenges of the Design-Marketing Interface

by Margaret Bruce, Wim G. Biemans

ISBN 13: 9780471953531

Format: Hardcover (362 pages)
Publisher: John Wiley & Sons
Published: 25 Apr 1995

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