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The Essentials of Marketing (Irwin Series in Marketing)

by E. Jerome McCarthy, William D. Perreault Jr.

ISBN 13: 9780256093230

Format: Hardcover (512 pages)
Publisher: Longman Higher Education
Published: 01 Jun 1991

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Basic Marketing (World Student)

by E. Jerome McCarthy, William D. Perreault Jr.

ISBN 13: 9780256128772

Format: Paperback (816 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Nov 1992

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