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The Essentials of Marketing (Irwin Series in Marketing) The Essentials of Marketing (Irwin Series in Marketing) by E. Jerome McCarthy, William D. Perreault Jr.

The Essentials of Marketing (Irwin Series in Marketing)

by E. Jerome McCarthy, William D. Perreault Jr.


ISBN 13: 9780256093230

Format: Hardcover (512 pages)
Publisher: Longman Higher Education
Published: 01 Jun 1991

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