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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Marieke de Mooij

ISBN 13: 9781412979900

Format: Paperback (424 pages)
Publisher: Sage Publications, Inc
Published: 16 Nov 2010

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Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke de Mooij

ISBN 13: 9781412970419

Format: Paperback (344 pages)
Publisher: Sage Publications, Inc
Published: 28 Jul 2009

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