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Global Marketing and Advertising: Understanding Cultural Paradoxes Global Marketing and Advertising: Understanding Cultural Paradoxes by Marieke de Mooij

Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke de Mooij


ISBN 13: 9780803959705

Format: Paperback (336 pages)
Publisher: Sage Publications, Inc
Published: 10 Sep 1997

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