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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén

ISBN 13: 9783319597003

Format: Paperback (224 pages)
Publisher: Springer
Published: 23 Jun 2017

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Customer Loyalty and Brand Management

by Natalia Rubio,María Jesús Yagüe

ISBN 13: 9783039213351

Format: Illustrated (122 pages)
Publisher: MDPI AG
Published: 23 Sep 2019

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