Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
ISBN 13: 9780256122404
Format: Hardcover (640 pages) Publisher: Irwin Professional Publishing Published: 01 Apr 1994
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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
by Thomas C. Kinnear, James R. Taylor
ISBN 13: 9780071144186
Format: Hardcover (880 pages) Publisher: McGraw-Hill Education (ISE Editions) Published: 01 Feb 1996