Demand: Creating What People Love Before They Know They Want it: Cracking the Code of What People Really Desire
by Adrian Slywotzky, Karl Weber
ISBN 13: 9780755361809
Format: Paperback (384 pages) Publisher: Business Plus Published: 07 Jun 2012
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How to Grow When Markets Don't: Discovering the New Drivers of Growth
by Richard Wise, Karl Weber, Adrian Slywotzky
ISBN 13: 9780446531771
Format: Hardcover (272 pages) Publisher: Warner Books Published: Apr 2003