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Positioning: Wie Produkte und Unternehmen in gesättigten Märkten überleben

by Al Ries, Jack Trout, Lorenz Wied

ISBN 13: 9783800637904

Format: Hardcover
Publisher: Vahlen Franz Gmbh
Published: Jun 2012

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

by Al Ries,Laura Ries

ISBN 13: 9780060570156

Format: Illustrated (320 pages)
Publisher: HarperBus
Published: 27 Sep 2005

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Positioning: The Battle for Your Mind, 20th Anniversary Edition (MARKETING/SALES/ADV & PROMO)

by Al Ries,Jack Trout

ISBN 13: 9780071359160

Format: Illustrated (272 pages)
Publisher: McGraw Hill
Published: 16 Dec 2000

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

by Al Ries,Laura Ries

ISBN 13: 9780060007737

Format: Illustrated (272 pages)
Publisher: HarperBus
Published: 20 Mar 2011
Other Format: Paperback

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