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Positioning: Wie Produkte und Unternehmen in gesättigten Märkten überleben

by Al Ries, Jack Trout, Lorenz Wied

ISBN 13: 9783800637904

Format: Hardcover
Publisher: Vahlen Franz Gmbh
Published: Jun 2012

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Marketing Warfare (MARKETING/SALES/ADV & PROMO)

by Al Ries,Jack Trout

ISBN 13: 9780070527263

Format: Paperback (224 pages)
Publisher: McGraw Hill
Published: 16 Dec 1997
Other Format: Hardcover, Paperback

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The Fall of PR & the Rise of Advertising

by Stefan Engeseth,Al Ries

ISBN 13: 9789163307775

Format: Illustrated (206 pages)
Publisher: Engeseth Publishing
Published: 21 Jun 2009

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The Fall of Advertising and the Rise of PR

by Al Ries,Laura Ries

ISBN 13: 9780060081997

Format: Illustrated (320 pages)
Publisher: HarperBus
Published: 07 Oct 2004
Other Format: Hardcover

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