On the Marketisation and Marketing of Higher Education (Key Issues in Marketing Management)
by Anthony Lowrie, Jane Hemsley-Brown
ISBN 13: 9780415725637
Format: Hardcover (240 pages) Publisher: Routledge Published: 11 Nov 2013
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Understanding Branding in Higher Education: Marketing Identities (Marketing and Communication in Higher Education)
by Anthony Lowrie
ISBN 13: 9781137560704
Format: Hardcover (188 pages) Publisher: Palgrave Macmillan Published: 17 Oct 2017
ISBN 13: 9781138953482
Format: Paperback (236 pages) Publisher: Routledge Published: 23 Jul 2015