Managing Services: Marketing, Operations and Human Resources
by Christopher H. Lovelock
ISBN 13: 9780135513835
Format: Paperback (550 pages) Publisher: Longman Higher Education Published: Jan 1988
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Services Marketing: People, Technology, Strategy
by Jochen Wirtz, Christopher H. Lovelock
ISBN 13: 9780132056762
Format: Paperback (672 pages) Publisher: Pearson Education Published: 26 Sep 2006 Other Format: Hardcover