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Managing Services: Marketing, Operations and Human Resources Managing Services: Marketing, Operations and Human Resources by Christopher H. Lovelock

Managing Services: Marketing, Operations and Human Resources

by Christopher H. Lovelock


ISBN 13: 9780135513835

Format: Paperback (550 pages)
Publisher: Longman Higher Education
Published: Jan 1988

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Services Marketing: People, Technology, Strategy Services Marketing: People, Technology, Strategy by Jochen Wirtz, Christopher H. Lovelock

Services Marketing: People, Technology, Strategy

by Jochen Wirtz, Christopher H. Lovelock


ISBN 13: 9780132056762

Format: Paperback (672 pages)
Publisher: Pearson Education
Published: 26 Sep 2006
Other Format: Hardcover

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