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Strategic Marketing: Creating Competitive Advantage

by Douglas West,John Ford,Essam Ibrahim

ISBN 13: 9780199556601

Format: Paperback (616 pages)
Publisher: OUP Oxford
Published: 25 Mar 2010

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Strategic Marketing: Creating Competitive Advantage

by Douglas West,John Ford,Essam Ibrahim

ISBN 13: 9780199684090

Format: Paperback (571 pages)
Publisher: OUP Oxford
Published: 09 Apr 2015

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