Strategic Marketing: Creating Competitive Advantage
by John Ford, Douglas West, Essam Ibrahim
ISBN 13: 9780199273980
Format: Paperback (552 pages) Publisher: OUP Oxford Published: 27 Apr 2006
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by Douglas West,John Ford,Essam Ibrahim,Matteo Montecchi
ISBN 13: 9780198856764
Format: Paperback (600 pages) Publisher: OUP Oxford Published: 19 Apr 2022