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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén

ISBN 13: 9783319597003

Format: Paperback (224 pages)
Publisher: Springer
Published: 23 Jun 2017

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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev

ISBN 13: 9783319920832

Format: Paperback
Publisher: Springer
Published: 09 Aug 2018

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