Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition (Perspectives on Consumer Industries & Retail)
by Jesko Perrey,Dennis Spillecke
ISBN 13: 9781118489529
Format: Illustrated (400 pages) Publisher: Wiley Published: 07 Dec 2012
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Marketing Performance: How Marketers Drive Profitable Growth
by Jesko Perrey,Dennis Spillecke,Tjark Freundt,Jonathan Gordon,Thomas Bauer
ISBN 13: 9781119278337
Format: Hardcover (208 pages) Publisher: Wiley Published: 24 Jun 2016
Interne Kundenorientierung des Controllerbereichs: Messung - Erfolgsauswirkungen - Determinanten (Schriften des Center for Controlling & Management (CCM))
by Dennis Spillecke,Prof. Dr. Jürgen Weber
ISBN 13: 9783835002715
Format: Paperback (296 pages) Publisher: Deutscher Universitätsverlag Published: 27 Mar 2006