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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology) (Advertising and Consumer Psychology Series)

by Frank R. Kardes, Paul M. Herr

ISBN 13: 9781138875951

Format: Paperback (414 pages)
Publisher: Psychology Press
Published: 08 May 2015

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Handbook of Research Methods in Consumer Psychology

by Frank R. Kardes, Paul P. Herr, Norbert Schwarz

ISBN 13: 9780815352938

Format: Hardcover (576 pages)
Publisher: Routledge
Published: 04 Apr 2019

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