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Strategic Brand Management

by Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan

ISBN 13: 9780198704201

Format: Paperback (352 pages)
Publisher: OUP Oxford
Published: 01 Jul 2015

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Advertising and Promotion Management

by John R. Rossiter,Larry Percy

ISBN 13: 9780071002783

Format: Hardcover (646 pages)
Publisher: McGraw-Hill Inc.,US
Published: Nov 1987

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Strategic Brand Management

by Richard Rosenbaum-Elliott,Larry Percy,Professor Simon Pervan

ISBN 13: 9780198797807

Format: Illustrated (368 pages)
Publisher: OUP Oxford
Published: 03 Aug 2018

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Marketing Communications: Objectives, Strategy, Tactics

by John R Rossiter,Larry Percy,Lars Bergkvist

ISBN 13: 9781526438652

Format: Paperback (584 pages)
Publisher: SAGE Publications Ltd
Published: 04 Sep 2018

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Strategic Advertising Management

by Larry Percy,Richard Rosenbaum-Elliott

ISBN 13: 9780198835615

Format: Paperback (504 pages)
Publisher: OUP Oxford
Published: 16 Feb 2021

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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)

by William Winston, Larry Percy

ISBN 13: 9781560249498

Format: Hardcover (286 pages)
Publisher: Routledge
Published: 28 Feb 1997

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