Contemporary Issues in Marketing
by Martin Evans, Luiz Moutinho
ISBN 13: 9780333677742
Format: Paperback (244 pages) Publisher: Palgrave Published: 01 Jun 1999
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Quantitative Analysis in Marketing Mgmt
by Luiz Moutinho
ISBN 13: 9780471964308
Format: Paperback (344 pages) Publisher: John Wiley & Sons Published: 14 May 1998