Published in Association with IBM Cluster Sheet: Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line: 5 (Chartered Institute of Marketing)
by Merlin Stone, Paul R Gamble, Alan Tapp, Anthony Marsella
ISBN 13: 9780749443856
Format: Hardcover (308 pages) Publisher: Kogan Page Published: 03 Oct 2005
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