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Principles of Direct and Database Marketing

by Alan Tapp

ISBN 13: 9780273713029

Format: Paperback (536 pages)
Publisher: Financial Times/ Prentice Hall
Published: 02 Dec 2008
Other Format: Hardcover, Paperback

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Published in Association with IBM Cluster Sheet: Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line: 5 (Chartered Institute of Marketing)

by Merlin Stone, Paul R Gamble, Alan Tapp, Anthony Marsella

ISBN 13: 9780749443856

Format: Hardcover (308 pages)
Publisher: Kogan Page
Published: 03 Oct 2005

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Principles of Direct and Database Marketing

by Alan Tapp

ISBN 13: 9780273683551

Format: Paperback (489 pages)
Publisher: Financial Times/ Prentice Hall
Published: 24 Sep 2004
Other Format: Hardcover, Paperback

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Principles of Direct and Database Marketing

by Alan Tapp

ISBN 13: 9780273627173

Format: Hardcover (336 pages)
Publisher: Financial Times/ Prentice Hall
Published: 05 Mar 1998
Other Format: Paperback

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