Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
by J. Paul Peter,Olson
ISBN 13: 9780072864878
Format: Hardcover (608 pages) Publisher: McGraw-Hill Higher Education Published: 01 May 2004
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Strategic Management: A Focus on Progress
by Samuel C. Certo, J. Paul Peter, Roy E. Crummer
ISBN 13: 9780071006811
Format: Paperback (380 pages) Publisher: McGraw-Hill Education (ISE Editions) Published: 01 Jun 1990