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End of the Road: BMW and Rover - A Brand Too Far End of the Road: BMW and Rover - A Brand Too Far by Prof Chris Brady, Dr Andrew Lorenz

End of the Road: BMW and Rover - A Brand Too Far

by Prof Chris Brady, Dr Andrew Lorenz


ISBN 13: 9780273653004

Format: Hardcover (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 19 Dec 2000

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The Rules of the Game The Rules of the Game by Prof Chris Brady, Mr Tara Brady

The Rules of the Game

by Prof Chris Brady, Mr Tara Brady


ISBN 13: 9780273644644

Format: Paperback (203 pages)
Publisher: Financial Times/ Prentice Hall
Published: 17 Aug 2000

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