Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
by Jack Trout
ISBN 13: 9780071437943
Format: Hardcover (144 pages) Publisher: McGraw-Hill Professional Published: 01 Apr 2004
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Trout on Strategy (CAREER (EXCLUDE VGM))
ISBN 13: 9781259589621
Format: Paperback (174 pages) Publisher: McGraw-Hill Education Published: 10 Apr 2015