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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising: 5 (European Advertising Academy)

by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

ISBN 13: 9783658081317

Format: Hardcover (320 pages)
Publisher: Springer Gabler
Published: 14 Jan 2015

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A Reader in Marketing Communications

by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

ISBN 13: 9780415356480

Format: Hardcover (292 pages)
Publisher: Routledge
Published: 08 Dec 2005

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