Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting (Marketing in action)
by Roddy Mullin
ISBN 13: 9780749436773
Format: Paperback (180 pages) Publisher: Kogan Page Ltd Published: 15 Mar 2002
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
ISBN 13: 9780749450212
Format: Paperback (320 pages) Publisher: Kogan page Published: 03 Feb 2008 Other Format: Paperback
Value for Money Marketing: A Guide to Measuring Marketing Performance (Marketing in Action)
ISBN 13: 9780749435530
Format: Paperback (224 pages) Publisher: Kogan Page Ltd Published: 01 Aug 2001
by N/A
ISBN 13: 9780749457044
Format: Paperback (280 pages) Publisher: Kogan Page Published: 03 Apr 2010 Other Format: Paperback